Canva, the popular all-in-one design platform, has introduced a suite of new AI-powered design tools and branded workspace features. The web-based design platform's aim is to help entire workplaces streamline their content creation process.

Most of these new features are designed to make creating content like social media graphics, presentations, and advertising materials more accessible to those without professional design experience. The idea is to leave graphic designers free to tackle more pressing tasks.

The number of features announced is impressive and could challenge Adobe’s ubiquity in some offices.

Magic AI-Powered Tools: Streamline Content Creation With Canva's Latest Features

All the new AI-powered features are titled as “Magic,” which can get a little confusing when some of the descriptions are so similar. “Magic Eraser” should be able to remove anything that you don’t want in an image, whether it’s people in the background or an unnecessary object, while “Magic Edit” enables users to swap an object with something else entirely using generative AI.

The “Magic Design” tool generates a curated selection of personalized templates (such as posters or birthday cards) from any image you upload. There is also an AI-powered copywriting assistant that can generate written content from a text prompt that you could use in presentations and website copy. If you don’t have time to throw together your own slides, then there’s even a tool that generates entire branded presentations for you.

‍

‍

Elevate Your Ideas with Canva Presentations: Captivate Your Audience with Stunning Visuals

Canva Presentations help you elevate your ideas with stunning visuals that captivate your audience. With the ability to reimagine your presentations, you can design and present with impact. Whether you're pitching a new project or giving a talk, Canva Presentations provide the tools you need to inspire and engage your audience.

‍

‍

Streamline Your Brainstorming with Canva's Magic Write AI Text Generator

Get your ideas flowing quickly with Magic Write in Canva Docs, your own personal AI text generator. With just a prompt, you can instantly generate lists, bio captions, content ideas, and more, allowing you to quickly create a first draft without any hassle. Brainstorming has never been easier!

‍

‍

Translation and Beat Sync Features Powered by AI

Canva's latest update includes a translation feature that can automatically translate any text within a design into more than 100 different languages. In addition, Canva's new Beat Sync tool can match video footage with the rhythm of a soundtrack, eliminating the need for manual editing. To develop these features, Canva employed a combination of AI models as well as its proprietary technology.

‍

‍

(source: canva.com)

‍

Bring Your Words to Life with Canva's Text to Image Feature

With Canva's Text to Image feature, you can transform a basic description into a visually stunning image in a matter of seconds. The AI image generator creates beautiful graphics that accurately represent your words and phrases, making it easier than ever to bring your ideas to life.

‍

‍

Unleash Your Creativity with Canva's Animation Tool: Draw, Customize and Watch the Magic Happen!

Create your own custom animations by drawing the desired path and adjusting the speed to your liking. Once you're satisfied with your creation, sit back and let the magic unfold before your eyes.

‍

‍

Canva's Brand Hub: Streamlining Visual Identity for Businesses

Canva has added a new Brand Hub to its Visual Worksuite, providing tools meant to help users remain consistent with their organizations’ visual identity. Instead of a shared drive and endless Slack messages to designers, users create a Brand Kit with company-specific assets like logos, fonts, colors, and design guidelines. Brand Folders are set up to group assets together for specific events, campaigns, and projects, and Brand Templates allow designers to create pre-branded reusable templates for more repetitive tasks like email campaigns. Administrators can set permissions to ensure any content created in Canva remains on-brand, restricting non-approved fonts and colors. Admins can also approve workflows directly within Canva prior to publishing to prevent multiple drafts from being saved and reviewed elsewhere.

Canva already touts itself as an “all-in-one” creation tool, and it’s honestly hard to argue with that, especially considering how easy it is to use for everyday graphic design projects compared to more dedicated professional platforms. There are numerous other web-based design services that provide a similar experience (including Adobe Express), but Canva is the titan of the industry. The company currently claims to have over 125 million monthly users worldwide and has experienced a surge in popularity since launching its Visual Worksuite last year.

The Brand Hub is another major addition to Canva's suite of features. By allowing businesses to create a Brand Kit with company-specific assets like logos, fonts, colors, and design guidelines, Canva makes it easy for users to remain consistent with their organizations’ visual identity.

‍

‍

Conclusion

In summary, Canva's new AI-powered design tools and branded workspace features offer a simple and efficient way for businesses to create professional-looking designs and streamline their content creation process. The addition of the Brand Hub, Magic Design and Magic Write features allows users to create personalized templates and generate written content without the need for professional design experience.

The translation feature and Beat Sync tool add a touch of creativity to videos, while the Brand Hub ensures that all content created is on-brand. With Canva's explosive growth over the past year, it's evident that the platform meets the increasing demand for accessible and user-friendly web-based design tools.

‍