XR specialist and award-winning producer in retail and fashion, Giovanna led several immersive projects since 2010.  From 2021 to 2023 she spearheaded and co-founded Metaverse Fashion Week, showcasing her expertise in blending fashion with the metaverse. In 2023, she co-founded the first Geolocated AR Fashion Festival, WeAR. Holding a PhD in Architecture & Urbanism, she joined IFM as Professor of Immersive Technologies in 2021.