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Thibault Lecerf

Pernod Ricard

GenAI Deployment Manager

Thibault Lecerf has a strong track record in strategy consulting and corporate innovation. After beginning his career as a strategy consultant, he focused on driving innovation at Franprix and Monoprix, where he spearheaded transformative projects. He then became CEO of HighCo's Start-up Studio, joining the EXCOM and leading innovation and start-up acceleration initiatives. His expertise spans innovation methodologies, digital transformation, and emerging technologies such as Generative AI and blockchain.

Since 2023, Thibault has been with Pernod Ricard, where he reimagines marketing asset creation using Generative AI. His work includes automating briefs, generating visuals, and ensuring asset compliance—empowering teams to create impactful campaigns faster and smarter.